I work with $500K–$10M+ business owners to find the hidden operational leaks draining their margins — then build the systems to plug them.
A 45-minute live diagnostic that examines 8 critical pressure points in your business — and quantifies exactly where profit is leaking.
How you're positioned against competitors — and where you're invisible
tap to explore ↻Direct costs bleeding out of every unit you sell — eating your gross margin
tap to explore ↻Overhead, subscriptions, and admin costs quietly bloating your operating expenses
tap to explore ↻If your pricing reflects your value — or if you're discounting yourself
tap to explore ↻Whether your offer structure is leaving revenue on the table
tap to explore ↻How leads find you, convert, and whether your pipeline is leaking
tap to explore ↻Untapped revenue from existing customers you're not capturing
tap to explore ↻Strategic partnerships and referral channels you haven't built yet
tap to explore ↻Using proprietary diagnostic software, I examine each pressure point and show you exactly where money is leaking. You leave with complete clarity on your biggest profit gaps — whether you hire me or not.
45 minutes · One conversation · Clarity guaranteed
⚡ I take on 3 engagements at a time. 1 spot open for March.
No slides. No pitch. Just a live look at your business through the lens of the 8 leaks.
You share your numbers.
Revenue, margins, what's keeping you up at night.
I run the diagnostic live.
Your business through proprietary software — on screen, in real time.
I show you the findings.
Dollar impact per leak, prioritized by what moves the needle fastest.
I tell you what I'd recommend.
Or I tell you you don't need me. Either way, you leave with clarity.
These patterns come from 10 years of building and scaling operations — and from the diagnostic conversations I have with business owners every week. The numbers are real. The leaks are common. Your version will be specific to your business.
A northern Michigan service company's website was converting visitors at less than 0.8% — half the industry average. The homepage buried the value proposition below the fold, had no clear call-to-action, and the "About Us" page was getting more traffic than the services page. The analysis identified the messaging hierarchy as the core issue and revealed a clear path to tripling qualified inbound leads without a single dollar of additional ad spend.
A Michigan CPG manufacturer at $4M revenue was losing $8,000–$12,000 per month in production waste that showed up as COGS variance but was never investigated. The diagnosis pointed to a simple process change and a weekly review cadence — not a capital investment.
A northern Michigan professional services firm was spending on lead generation but losing 40% of qualified prospects between first contact and proposal. The analysis showed the problem wasn't marketing — it was a broken follow-up process that let warm leads go cold.
A $3M food and beverage producer had a customer base worth 3x more in annual revenue than they were extracting — no upsell path, no cross-sell offers, no systematic way to increase wallet share with existing accounts.
Specifics vary by industry and business model. These patterns are drawn from operator experience across manufacturing, services, and agriculture. Your diagnostic will uncover what's specific to your situation.
You're doing more business than ever, but the money doesn't stick. Costs creep, margins shrink, cash flow is getting squeezed — and you can't figure out where it's all going.
A critical employee left — and took institutional knowledge with them. You're scrambling to fill the gap and realizing how much was in their head instead of in your systems.
You want to exit in 2–3 years and need to maximize valuation. That means tightening margins, documenting systems, and proving the business runs without you in the chair.
Every day is a fire drill. You're solving the same problems on repeat, making decisions on gut feel, and never getting ahead of the business. You need systems, not more hours.
Growth is great — until the operations can't keep up. Processes break, quality slips, people burn out. What got you here won't get you there, and you know it.
You've been stuck at the same number for a year or more. You've tried more marketing, more sales, more hustle — but the ceiling won't budge. The constraint is somewhere you haven't looked yet.
I'm selective about who I work with, because my time and reputation are on the line with every engagement. This isn't the right fit if:
I work with operators who are ready to act on what they find. If that's you, I'd like to hear about it.
These are operator and partner references — not advisory client results. Third-party perspective on what it's actually like to work alongside Elliot.
I spent 3 years in real estate — $14 million in transactions and $400K in capital raised — before co-founding a highly regulated CPG manufacturing company and scaling it from $0 to $75 million in B2B + B2C revenue over 7 years.
I've managed budgets, forecasting, and cash flow across a 120-person organization. I've run ROI calculations on seven-figure CapEx investments, built value stream maps, optimized pricing and margin models, and maintained operations in one of the most heavily regulated industries in the country.
I've made payroll more times than I can count. I've gone through reductions in force, hiring sprints, and everything in between. I've lost sleep over the same problems you're dealing with right now.
Now I help business owners find the profit leaks I've lived through firsthand.
After your Profit Pressure Test™, here's how I turn findings into measurable outcomes.
You leave knowing exactly where profit is leaking, what it's costing you, and what to fix first. The PAR puts it in writing:
Based on your diagnostic, I recommend the right path forward:
After the diagnostic, I'll tell you exactly what I'd do — and why.
Every engagement starts with Step 1. No exceptions.
"Your interests come first. Always. I operate as a steward of my clients' businesses — not a vendor looking for the next invoice."
Every recommendation benefits your business — not mine.
You'll understand exactly what I recommend and why. No black boxes.
Any relationships that could create a conflict of interest are disclosed upfront. If I refer you to someone, you'll know why.
Success and failure defined in advance with clear metrics and data.
You know what to expect, when, and how I measure progress.
If I can't help you, I'll tell you. I'd rather turn down work than waste your time.
Not coaching.
I'm not going to ask about your morning routine or your mindset. You're running a real business — I'll treat it like one.
Not a long-term contract.
Either the work creates value or it doesn't. You can walk away with 30 days' notice. I'd rather earn your business every month.
Not theory.
I didn't read a book about scaling — I did it. $75M in revenue, 120 employees, seven years of making payroll and solving the exact problems you're solving now.
Not a sales pitch disguised as a diagnostic.
The Profit Pressure Test™ gives you real findings whether you hire me or not. If I can't find anything meaningful, I'll tell you. I'm not here to waste your time.
That's exactly why the Profit Pressure Test™ exists. In 45 minutes, I'll quantify exactly where your business is leaking profit — most owners discover they're losing more per month than advisory would ever cost. You'll see the math in the diagnostic. If the numbers don't justify working together, I'll tell you myself.
Every month you wait, those profit leaks keep draining. The diagnostic doesn't commit you to anything — it gives you information. You'll know exactly what's broken, what it's costing you, and what to fix first. You can take that knowledge and act on it yourself, or I can help. Either way, you're better off knowing than guessing.
The Profit Pressure Test™ takes 45 minutes. One call. If you're too busy to spend 45 minutes finding out where your business is losing money, that's actually the problem I solve — operators drowning in operations instead of working on profitability. The owners who "don't have time" are usually the ones who need this most.
Fees are based on the value of the outcomes I create for you — not hours logged. After the diagnostic, I'll show you the projected impact, the investment required, and the expected return. If the ROI doesn't justify the fee, I won't propose it. Every engagement is structured so you can see exactly what you're getting and what it's worth before you commit.
Most consultants hand you a report and wish you luck. I built a company from zero to $75 million in revenue, navigated state and federal regulators, managed complex supply chains, and learned where profit actually hides — not from a case study, but from writing the checks and losing sleep over the outcomes. When I tell you your COGS are creeping or your pricing model is broken, it's because I've fixed those exact problems in my own operation. I also define success upfront with measurable outcomes, disclose any conflicts of interest, and will tell you honestly if I'm not the right fit — before you spend a dime.
Then I'll tell you. On the diagnostic call, I'll be honest about whether I can move the needle for your specific situation. If the answer is no, I'll point you in the right direction. I'd rather turn down work than take money I can't earn back for you.
45 minutes that could change how you see your business — and what it's worth.
⚡ I take on 3 engagements at a time. 1 spot open for March.